Studio Overview
Goode Goode Studios is an independent game studio focused on cultivating nature curiosity through discovery-based play. Founded by Kimberly Thompson Panay, the studio creates immersive digital experiences that reconnect children with the natural world through the platforms they already love.
The studio’s flagship Roblox experience, Backpack Adventure: Find the Animals, has surpassed 2.5 million visits and maintains a 93% positive rating, demonstrating that curiosity-driven educational design can thrive inside mainstream gaming ecosystems.
Backpack Adventure Overview
Backpack Adventure: Find the Animals is a Roblox experience designed for children ages 7–12 though played and enjoyed by all ages. Players explore a unified biome containing multiple habitats, discover wildlife, document animals in their in-game Explorer Book, and earn backpack patches as they progress.
Structured rank advancement and replay-based progression systems reinforce observation skills and ecological awareness through voluntary engagement. The experience blends immersive gameplay with foundational nature literacy, encouraging players to explore, discover, and understand how the natural world works.
Quick Facts
Title: Backpack Adventure: Find the Animals
Platform: Roblox
Developer: Goode Goode Studios
Founder: Kimberly Thompson Panay
Visits: 2.5M+
Rating: 93% Positive
Audience: Ages 7–12, though played and enjoyed by all ages
Core Focus: Nature literacy, biodiversity awareness, discovery-based play
Modes: Standard Exploration + Night Mode (introducing animal eye shine, tapetum lucidum)
What Makes It Different
- Built natively inside Roblox to meet kids where they already play
- Calm, non-competitive design with no fail states or time pressure
- Habitat-based completion and structured rank progression
- Embedded ecological concepts tied directly to gameplay
- Replay systems that reinforce observation through voluntary engagement
Backpack Adventure demonstrates that educational systems can live meaningfully inside commercial gaming platforms at scale.
Learning & Engagement Snapshot
Backpack Adventure integrates structured progression as embedded assessment:
- 21 rank levels within 10 progression tiers
- Habitat-based backpack patch milestones
- Explorer Book documentation of discovered animals
- Night Mode extension introducing nocturnal ecology and animal eye glow (tapetum lucidum)
Engagement Milestones
- 1,104,000+ Rank 3 badges earned
- 623,000+ Rank 12 badges earned
- 324,000+ Rank 18 badges earned
- 111,000+ Rank 21 badges earned
- 87,000+ Level 1 completion badges earned
- 202,000+ Night Mode badges earned
Participation is voluntary and player-driven within the Roblox ecosystem, reflecting intrinsic motivation and sustained advancement across learning tiers.
Origin Story
Backpack Adventure began as a winning internal innovation pitch at Hachette Livre during the COVID-19 pandemic. Founder Kimberly Thompson Panay proposed meeting children where they already play—on Roblox—to build nature literacy and reimagine digital play as a catalyst for real-world curiosity.
Inspired by her twin daughters and their love of outdoor scavenger hunts, the concept evolved into a fully developed experience designed to cultivate discovery rather than compete with it.
In early 2025, Kimberly founded Goode Goode Studios to expand this model of nature-driven digital play.
Founder Bio
Kimberly Thompson Panay is the founder of Goode Goode Studios and creator of Backpack Adventure: Find the Animals. A seasoned marketing and brand strategist with more than two decades of experience across arts, entertainment, and publishing, she has led innovative campaigns for organizations including Diesel, Red Bull, SXSW, the Isabella Stewart Gardner Museum, and Hachette Book Group.
Inspired by her twin daughters’ love of outdoor exploration, Kimberly conceived Backpack Adventure as a way to meet children where they already play and spark lasting curiosity about the natural world. Today, she builds immersive games that blend discovery, environmental awareness, and structured learning within mainstream digital platforms.
Media Assets
Available for download:
- Studio logo
- Game logo
- Gameplay screenshots
- Founder headshot
- Gameplay trailer
- Learning Objectives & Assessment Summary
For asset requests, please contact the media contact below.
Media Contact
Kimberly Thompson Panay
Founder, Goode Goode Studios
kimberlypanay@goodegoode.com
www.goodegoode.com
LinkedIn: https://www.linkedin.com/company/goode-goode-studios
YouTube: https://www.youtube.com/@GoodeGoodeStudios
TikTok: https://www.tiktok.com/@goodegoodestudios